Impact of Social Media on Consumer Buying Behavior
نویسندگان
چکیده
منابع مشابه
Stage antecedents of consumer online buying behavior
Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...
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ژورنال
عنوان ژورنال: Saudi Journal of Business and Management Studies
سال: 2021
ISSN: 2415-6663,2415-6671
DOI: 10.36348/sjbms.2021.v06i03.001